Disruption heads south as Share Energy eyes Republic expansion

A new challenger is preparing to shake up Ireland’s electricity market. Share Energy, the Northern Ireland-based supplier promising to return 50% of profits to customers, is plotting a bold move into the Republic by late 2026. With ambitions to capture a similar share to its rising 1.4% foothold in the North, the firm is targeting 31,000 new customers in a highly competitive market dominated by Electric Ireland, Bord Gáis, and SSE Airtricity.

Its disruptive pricing and profit-sharing model—already making waves across the Border—signals rising pressure on incumbents as price-sensitive users continue to switch. As trust and value become critical differentiators in energy supply, the question for established players is clear: will they respond, or risk losing ground to the fastest-growing provider in the North?

Read the full story to see what this c ould mean for the market’s future.